Saturday, 12. April 2008
Eiffel DNA: New look for Eiffel Tower?It was an efficiently placed press release, good renderings and plausible arguments, all in all a great marketing coup by Serero Architects from Paris. They claimed they had won a competition to redesign the famous landmark and add temporarily an installation on top, on the occasion of the 120th anniversary of the tower, so that it could double its capacities for visitors.
Reports were published by The Guardian, The New York Times, Archinect or BauNetz among many others.
Plans have now been officially denied and the Eiffel Tower in Paris will keep its original shape and look.
Despite everything - its a very cool idea! Huh?
The Eiffel tower in Paris suffers from its success. Since its creation the amount of visitors coming to reach its top has increased to reach its limit capacity. 6.5 millions People wait between 35 minutes to 1H10 to reach the elevators. The floor area of each level decreases with the height because of the tower geometry resulting in very long waiting lines and crowd management problems.
In celebration of the 120th birthday of the tower, the Société d’Exploitation de la Tour Eiffel decided to restructure the public reception and access areas of the tower. The proposal of SERERO Architects aims to create a temporary horizontal extension of the third floor of the tower in order to increase the quality of the access of the public as well as experiencing the fantastic 360 degrees sight of Paris.
More here: Eiffel DNA.
Parisian-based Serero Architects have other great ideas too. Check it out.